Holiday Makeover: How to Create a Competitive Landscape in a Seller’s Market

Make your dollars travel farther with quick and easy aesthetic and logistical tips that will make any house standout.

The holidays are here. But, for home buyers, Jan. 1st isn’t the only day of the year where people want to adventure somewhere else and create a new life.

So, in the spirit of the holiday season, I’m here to help wishful thinkers become actual sellers just in time to ring in the new year. It all boils down to three elements – aesthetics, logistics, and taking a leap of faith to commit and say “yes, we’re doing this.”

Aesthetics

For starters, aesthetics are everything when when trying to make a quick sell. Bloggers Nest of Posies and Farmhouse on Boone have several simple, fast, and cost-efficient DIY projects anyone can make happen in 24-72 hours. Case and point, take a look at some before and after photos of a home I just recently showed. The sellers did 3 simple things to boost this home’s curb appeal: 1) laid out white gravel, tan gravel, and new succulents, 2) purchased a color-pop modern door, 3) re-painted the exterior. In 3 days, you couldn’t even tell this was the same home!

Before

After

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Logistics

Many realtors think a spray and pray strategy is the best way to find a buyer for their client’s home. In today’s digital atmosphere, hoping that word of mouth will end in a sale is a dated philosophy. Work with a realtor that has a strong digital presence and deep understanding of data. According to Forbes, “Beyond the idea of AI being a science not fully understood, it’s also an initiative that must be deployed for the benefit of the real estate consumer.” It’s not all about sales, it’s about a tailor made marketing strategy coupled with the grit of a true salesman.  

The “Yes” Man vs. The “No” Man

At the end of the day, it can be unnerving to dive into the murky waters of commitment. As realtors, we are your guide in this journey. Lean on our knowledge and experience. And most importantly, use our time as a tool. Ask questions and communicate openly. A good realtor is one who is willing to take that leap of faith right alongside you.